The excitement of Durga Puja arrives in many shapes and forms – we, at MYNDROOT, were commissioned with a culinary promotion project for our client Mohor Kutir Resort at Santiniketan. Now, with the arrival of the festive Durga Puja season, we decided to battle it out against hunger, an indelible part of every earthling’s life!
The result was out in the form of a concept campaign where we handpicked a few speciality dishes available at Mohor Kutir and re-imagined Mohor Kutir’s in-house restaurant Panchmeshali’s delectable food menu as an array of weapons to fight the demons of hunger. Thus, aligning the same concept with the festive days of Durga Puja, an assortment of prawns became the trident, a shoal of Pabda fishes came to be the many-budded lotus; Alu Posto – a beloved Bengali delicacy got sharpened to hold the shape of an axe and a healthy chunk of mutton became the feared club, while the sweet and juicy Rasamalai came to be the Goddess’s shield!
We were pretty sure that connoisseurs would honestly appreciate the art and the allure of the food campaign that has garnered positive responses from our client’s target audience, encouraging us to further innovate in our future endeavours.
The result was out in the form of a concept campaign where we handpicked a few speciality dishes available at Mohor Kutir and re-imagined Mohor Kutir’s in-house restaurant Panchmeshali’s delectable food menu as an array of weapons to fight the demons of hunger. Thus, aligning the same concept with the festive days of Durga Puja, an assortment of prawns became the trident, a shoal of Pabda fishes came to be the many-budded lotus; Alu Posto – a beloved Bengali delicacy got sharpened to hold the shape of an axe and a healthy chunk of mutton became the feared club, while the sweet and juicy Rasamalai came to be the Goddess’s shield!
We were pretty sure that connoisseurs would honestly appreciate the art and the allure of the food campaign that has garnered positive responses from our client’s target audience, encouraging us to further innovate in our future endeavours.
Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Direction: Biswajit Khan, Akash Mondal
Chief Creative Officer: Ankit Bhattacharyya
Art Direction: Biswajit Khan, Akash Mondal
Art Associate: Sourish Nayel
Copywriter: Abhidip Ray, Srinjani Roy
Copywriter: Abhidip Ray, Srinjani Roy
